Apple’s new CEO is reviving a Steve Jobs strategy from 25 years ago
John Ternus made the case in his first keynote as Apple CEO that the iPhone isn't going anywhere.
The new Apple CEO, John Ternus, is taking a page from Steve Jobs' playbook by reaffirming the importance of the iPhone in the company's product lineup. This move is significant because it indicates that Apple is committed to its core business, even as the tech industry is abuzz with talk of emerging technologies like augmented reality and the metaverse. By emphasizing the iPhone's continued relevance, Ternus is signaling that Apple will not be abandoning its cash cow anytime soon.
This strategy is reminiscent of Steve Jobs' approach 25 years ago, when he refocused Apple on its core products and eliminated non-essential lines. The result was a resurgence in Apple's fortunes, and it's likely that Ternus is hoping to replicate this success. The fact that Ternus chose to highlight the iPhone in his first keynote as CEO suggests that he is seeking to establish a sense of continuity and stability, while also reassuring investors and customers that Apple remains committed to its core business.
As the tech industry continues to evolve, it will be interesting to see how Apple's renewed focus on the iPhone plays out. Will the company be able to innovate and improve the iPhone enough to keep it relevant in a rapidly changing market, or will it become complacent and reliant on a proven formula? What's next to watch is how Apple's competitors respond to this move, and whether they will try to capitalize on any perceived weaknesses in Apple's strategy. Additionally, it will be worth monitoring how Ternus' leadership style and vision for Apple unfold, and whether he can successfully build on the legacy of his predecessors.
Originally reported by techcrunch.com. TechieNews adds analysis for technology readers.